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What does the WOW Kitty Trust do?

The WOW Kitty is an innovative model that brings together socially conscious, urban women to raise funds for supporting rural women entrepreneurs and other related social development projects.

The name of our group signifies our vision of women coming together to empower marginalised women through social impact funding of their ventures, creating a protective circle of support, and thus being part of the change. In doing so, we create several ‘WOW!’ moments.

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We are a group of women based in Bangalore that share a passion for driving meaningful change. Collectively, we raise monies on a monthly basis and fund rural female entrepreneurs, enabling them to attain economic independence and to break the cycle of poverty. We partner with various reputed organisations to provide interest free loans and other financial support to our beneficiaries. We aim to disrupt the traditional kitty model and to use the coming together of strong women as a force of good.

Smita Ramakrishna, Co-founder of Rang De 

“The partnership between Rang De and WOW Kitty is truly remarkable. Together, we empower women entrepreneurs in India through social investing and financial inclusion. In addition to making more women at the grassroots financially independent and self reliant, this partnership enables us to reach out to more women social investors  who could be investing, mentoring and becoming role models for women at the grassroots. The dream is to have more women orbiting women!”
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